North stars must move from traffic to completed intents because agents collapse funnels into fewer steps. Instrument intent success, correction rate, and value per assisted session—not vanity page depth.
Executive snapshot
The Shift from 'Page Views' to 'Successful Intents'
Retail & commerceMetrics
The move
Agents reduce intermediate pages; classic web analytics misread success as drop-off.
The friction
Org incentives tied to page views conflict with agent-first journeys unless leadership resets KPIs.
The product verdict
Define intent taxonomies, success criteria per intent, and exec dashboards aligned to revenue and trust.
Field note · Strategic dispatch · /dispatch/page-views-to-successful-intents